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Brooklyn Beckham is reportedly being paid £753,000 (US$994,000) for a newly released DoorDash commercial that appears to openly mock his ongoing estrangement from his famous parents, David and Victoria Beckham.
In the ad, which was launched last week, the 27-year-old said: "You're probably wondering why I'm watching the FIFA World Cup 2026 from home... It's a long story."
The subtle nod to his fractured relationship with his family was instantly recognized by viewers. According to Daily Mail, Brooklyn reportedly received £753,000 from DoorDash for this commercial.
An extended version of the advertisement released on June 17 further intensified the backlash, with several long-time supporters taking to Instagram to accuse Brooklyn of monetizing a private matter.
"These can go to someone... else," he told a DoorDash employee as he handed over a bag of World Cup tickets, adding: "Hey, put them somewhere fun!"
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Brooklyn Beckham and his wife Nicola Peltz. Photo by Instagram/@brooklynpeltzbeckham |
The commercial has reportedly gone down poorly back in London. Sources cited by The Sun claim David and Victoria Beckham were deeply upset by the stunt.
"To do an ad based on estrangement from family as if it's a joke when his family is devastated and sister and grandparents are inconsolable," a source said.
Speaking to Page Six, another source pointed out the contradiction in the 27-year-old's action: "Brooklyn claims he wants peace and privacy and nothing to do with his family - now he's trying to cash in on it all."
Brand expert Nick Ede estimated that a personality of Brooklyn's tier would typically command between £250,000 and £500,000 for a campaign of this scale, thanks to his large online following and personal brand value, according to The Sun.
Observers also note that Brooklyn is hardly strapped for cash. He holds an estimated personal net worth of $10 million, while his wife, actress Nicola Peltz, reportedly receives a $1 million monthly allowance from her billionaire father, Nelson Peltz. Because of this financial safety net, critics argue the commercial was less about a paycheck and more about showing a public frustration with his parents.
Family tension
The advertisement dropped during the 2026 World Cup opening weekend, amid the escalating family rift. While David and Victoria watched the tournament opener in Los Angeles, Brooklyn remained in New York.
Around the same time, his teenage sister Harper was spotted visiting Brooklyn's Beverly Hills residence, though she departed without seeing him.
Brooklyn and Nicola later suspected the visit was a calculated PR setup orchestrated by his parents' camp. A source close to the Beckhams denied the claim, calling the accusation "incredibly sad" and insisting Harper simply missed her older brother, according to The Sun.
The family rift officially became public in January when Brooklyn released a six-page statement accusing his parents of prioritizing the "Beckham brand" over his well-being and actively interfering in his marriage.
Despite repeatedly stating his desire to distance himself from the family name, almost all of Brooklyn's solo ventures, from his Cookin' With Brooklyn series and Cloud23 hot sauce brand to this latest DoorDash partnership, rely heavily on the fame of the surname he claims to be running from.
