Ronaldo, Messi reunite for internet-breaking World Cup promo

(From L) Lionel Messi, Cristiano Ronaldo, Vinicius Jr. and Kylian Mbappe star in the World Cup promo video for LEGO. Photo by Instagram/@lego

In the video, the four global stars sat around a round table and built the LEGO model of the World Cup trophy together. A spinning wheel was set on the table to decide who would get the honor of placing their mini-figure on top to complete the trophy.

After a few spins, the wheel lands in front of a young boy. He takes out a mini-figure from inside the trophy and places it at the very top, finishing the build while Ronaldo, Messi, Mbappe, and Vinicius watch and smile.

The video closes with the line "Everyone wants a piece."

This marks the first time Ronaldo and Messi have co-starred in a promotional video since their famous Louis Vuitton campaign ahead of the 2022 World Cup. The iconic photo featured the two legends playing chess opposite one another, recreating a legendary match between grandmasters Magnus Carlsen and Hikaru Nakamura.

Ronaldo and Messi did not physically appear in the same room, and the photo was completed by merging the two frames together. However, it still amassed over 41.3 million likes, ranking sixth among most-liked photos on Instagram.

Messi shared the new LEGO commercial video on his personal Instagram account, accompanied by the hashtag #HonestlyItsNotAI. Within just an hour, the video garnered over two million views on his account.

Simultaneously, the Danish toy company published the video on its official accounts. The clip was reshared by Ronaldo, Mbappe and Vinicius, instantly attracting tens of thousands of comments and over 1.2 million views.

The promo campaign has received widespread praise for successfully uniting four of the sport's biggest names ahead of the world's most prestigious football tournament.

Fans quickly flooded the comment sections with reactions.

An Instagram user wrote: "The money spent on this advertisement could feed generations."

"This is the weirdest video I've ever seen," another commented.

A fan humorously wrote: "Luckily, they have the video, otherwise the school would never believe that boy."

The 2026 World Cup is scheduled to run from June 11 to July 19 across 16 host cities in the U.S., Mexico and Canada. This highly anticipated tournament will be the first edition to feature an expanded format of 48 teams, up from the traditional 32.

Messi heads into the tournament having won the Golden Ball at the 2022 World Cup after leading Argentina to glory, while Mbappe claimed the Golden Boot in that same tournament with eight goals.

Ronaldo and Vinicius will be pursuing their first-ever World Cup titles with Portugal and Brazil.